Serious sewists – be prepared to fall in love with the Pfaff creative icon!

Pfaff Creative Icon sewing and embroidery machine at GUR

This awesome sewing and embroidery machine is coming very soon to GUR

Pfaff Official Dealer GUR Sewing Machines are very excited to announce the imminent arrival of one of the most amazing sewing and embroidery machines we’ve ever tried! 

Due in October 2017 this game changing unit will be one of the most advanced machines currently available – and UK customers will be amongst the first to try it out.

Contact GUR via the feedback form or telephone 0121 359 5335.

GUR announce the imminent arrival of the Pfaff Creative Icon

Features of this extraordinary machine

750 Embroidery Designs

Customise your projects with 27 built-in embroidery techniques; 790 (42 exclusive) embroidery designs; and unique specialty stitches such as Radiant, Triple Ribbon, Floating, Lace and Off-The-Edge techniques.

Biggest and Brightest Workspace


View your entire workspace over the widest area possible (12.2″ from needle to arm and 5.5″ of height) regardless or project size and without any impediments in your line of sight. Plus, the PFAFF creative icon machine has positioned innovative lighting at the most beneficial points for viewing angles so well-designed it can accommodate any project.

Enhanced Activestitch Technology

Create precise, gorgeous embroidery even when using challenging  novelty or luxury threads like metallic. Sensors measure the fabric thickness to regulate the amount of thread needed to achieve a perfect balance between the needle and bobbin threads. Results are exquisitew on both sides of the fabric.

Telephone 0121 359 5335 or email GUR Sewing Machines now!

IDT Technology

Expand your creative horizons with this legendary PFAFF feature. Now enhanced to be even better, the PFAFF Original IDT Feed Technology System continues to improve feeding on all types of fabrics for precise stitching and perfect seams every time.

Swipe, Pinch and Zoom

Most Expansive Tablet-Like Display. Swipe, zoom, pinch and personalise on the 10.1” full colour screen. Create what you’ve always imagined with the largest, most customisable and intuitive tablet-like display, built for creativity and ease.

Unmatched Power


Make the most of PFAFF strength with the most forceful needle pressure (150 nwt), which produces stellar results even when manipulating difficult fabrics. The machines revamped design also reduces vibrations, giving you the stability you need to deliver the most precise results.

WiFi and MySewNet


Get alerts on your smartphone from your PFAFF creative icon machine via WiFi. Connectivity means machine updates plus real-time alerts and status updates on your projects when you’re on the go. Also included is mySewnet cloud storage, PFAFF SewNotice alerts and auto software notifications, and PFAFF ImageSitch for integrated apps that keep sewists connected when most needed.

Telephone 0121 359 5335 or